Creating a Brand and a Building

Perot Museum

Thanks to the philanthropy of the Perot family, Dallas’ boldest piece of architecture hits the city, ready to inspire a new generation of scientists.

Experience for Yourself

How do you activate a soon to be world-renowned museum online?

You start by making the Website an exhibit.

The museum will house twelve exhibits – we created the thirteenth. The best way to bring a museum to life is to make the real-life and web experience one.

Inspiring a child-like curiosity.

Easter eggs abound: know the current phase of the moon, see Newton’s laws come to life and understand geolocation. By creating small moments of cute and silly, awe and wonder, we inspired the child in everyone.

…and we are just getting started.

The Perot Museum opened its doors in January 2013. With Phase One completed, we can’t wait to bring every piece of the museum online.


  • 200%+ increase in online membership sales
  • More than 100,000 site visitors per week

We chose Lifeblue because they brought multifaceted capabilities to the table like design, technology, functionality, strategy and more.

Beth Hook, Director of Marketing, Perot Museum, as quoted in the Dallas Business Journal