Culture
We create experiences people love
and it all starts with our culture


We hire T-shaped people.
The nerdier, the better.
Nerds are curious. Nerds take things apart and put them back together to learn how to build even better things. We do that with our clients’ businesses, too.

We make our mark on the world.
If we exist to help others grow their social, cultural and economic impact in the world, that idea starts in our own shop, through our community service and our mission to work with a purpose.
We treat people right
We always deliver the 13th donut.
We believe that doing a little bit extra — for our clients and our colleagues — should be the norm.
There's a word for that: lagniappe. (But we don’t call it that because we aren’t quite that fancy)
We answer the call and walk the walk.
When we join forces with a client, we go all in. Their goals become our goals -- and we always aim to exceed our goals. We’re technologists, but we’re in the relationship business.
The people who make it happen
We value our diverse backgrounds, skills and interests, and we learn from one another’s passions. We know that we’re more than just the sum of our parts.
Chelsey Wiley
Producer
The Collectivist
I need to know the "who." The key players, the stand-ins, the rookies, the seniors, the subs. I talk to anyone and everyone to find out the "who." Sometimes I get a clear answer, but most of the time it just gets more complicated, and that’s okay. Business doesn’t always follow a perfect process, and I work within the confines of real life.
Anyone can dream big and make a perfect Experience, it's the budget, buy in, and time-line that challenges us. I aim to create real experiences for real people, which is no easy feat. I’ve learned making assumptions means making mistakes. That being an ally to those over looked by privilege, keeps me humble. Surrounding myself with talented ambitious individuals, helps me grow.
As a self proclaimed "doer-of-all-the-things" I've held multiple roles throughout my career: Sign Language Interpreter, Librarian, Teacher, Customer Service Rep, User Experience Architect, and more. Throughout all of these roles I've grown and learned to hone-in my craft of bringing people together.
Skills
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Chaos Coordinator
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Communication Aficionado
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Usability Cheerleader
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Dog Trainer Virtuouso
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Electric Air Banjo Soloist
Jordan Savant
Back End Development
The Hypervisor
I started programming TI-83 calculators to cheat math exams in middle school. It was more work than the math which was an early indicator of what I was passionate about – coding. I've been developing ever since for web, indie games, devices, a dabble of machine learning and other binary adventures.
I'm a father, a craftsman, an outdoorsman, and a gamer. I love to camp and mountain bike. I love to spend time with my children and remodel/upgrade our home. I play video games and emphatically think that DOOM is one of the best games ever made.
Lifeblue's Results Only policy lets me work toward what I am passionate about, unfettered by stresses of trivial and frustrating rules. The people are genuine, devoid of unnecessary drama and filled with kindness and appreciation for one another. I enjoy that its smaller, close-knit, and that you actually know everyone whether or not you work with them on a daily basis.
Jean Wallace
Producer
Troublemaker
I definitely ask why a lot. I'm always trying to get to the underlying reason or meaning behind an experience to effectively improve it.
Yeah, I have too many hobbies, but the variety in my explorations helps keep my design approach nimble.
I've never really had a job -- I've always had a purpose. It makes it easier to get up and get to work when you're driven by passion.
Skills
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Interactive Dreamer
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UX Schemer
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Paper Folder
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Design Champion
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User Advocate
Will Pry
Content
Wordsman
I have this theory that every adult male in the John Hughes Cinematic Universe worked for the same Chicago advertising agency, so as a teenager, that’s where I aspired to be. Then, as an advertising major taking a required news reporting class in college, I saw All the President’s Men. I set up residence in the campus newspaper offices shortly thereafter.
I grew up during more than two decades of reporting, writing, editing and producing the news – including 21 years at my hometown paper, The Dallas Morning News – with a commitment to thoroughness, fairness and credibility.
I also fell in love with the art of digital storytelling and the power of reaching digital audiences. I grew to appreciate innovation, iteration and rapid change. And I came to learn that with a solid strategy, a brilliant message and a dynamic voice, all of us can be effective publishers.
Brian Kowalczyk
Art Direction
Creative Master Mind
I always had an interest in all-things related to art, from figure drawing and painting to sculpture and graphic design.
I'm originally from upstate New York, and I began my career working in the print world designing logos, identity systems, brochures, and advertising campaigns while attending college in western New York.
In graduate school I started exploring broadcast film and animation along with web design. I worked with multiple design/advertising agencies in the North-East and Mid-West and eventually worked my way out to Texas to work with Lifeblue.
I enjoy the challenge of bring brands to life on the web, but what I enjoy about working with Lifeblue are the challenges and growth opportunities given to every employee. If you’re looking to progress in your career or simply learn a new skill Lifeblue will help support you in that journey. It’s the first company I’ve worked for that encourages it’s employees to become active participants in the shaping of its culture and the way it executes it’s work.
Skills
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Harmonizer
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Input Collector
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Mine Detection
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Necromancer
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Gaming Enthusiast
Stan Holzendorf
Back End Development
Interactive Proxy
I love to travel, as seeing and experiencing new places inspires me. I also really enjoy movies, football (although some here may call it soccer), DC Comics and the Internet. I thought I was good at Ping Pong as well, but then Barnhard beat me and smashed my confidence. I'll still take on the challenge.
At Lifeblue, I most love the diverse set of people and personalities, the atmosphere everyday in the office, and the culture.
Skills
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Computing Results
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Internet Connoisseur
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Movie Buff
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Enjoying Football (The Real One)
David Broyles
Back End Development
Once & Future Spa Gnome
Many moons ago, my brother introduced me to C++. Several years later, when I was 11, I stood up my first server, and my best friend secretly installed a trojan on it, which was inadvertently exploited by some rando in Eastern Europe. That was the moment I abandoned all noble pursuit of trust and kinship.
I love getting to be myself at Lifeblue and engaging with people individually and uniquely. In my spare time I enjoy reading, playing video games, and being lonely.
Skills
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Jargon Translateur
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Mr. Fixit
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Helpful Henry
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Chillin & Chillaxing
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Making Adventuress
Who is David?
Lauren Silver
Producer
The Corpus Callosum
I’ve held a lot of professional roles — running B2B marketing for corporate channels, working as a one-person marketing department for a tech consultancy, and I’ve also been a strategist, team manager, editor, teacher, developer, events planner, logistics coordinator, Taekwondo instructor, writer and an arcade/laser tag crew member, just to name a few more. Throughout all these experiences, I have found myself mastering context and building connections between people and business functions — a company corpus callosum. I appreciate individualization, collaboration and nerdiness, which I believe is just a fun word for passion.
Skills
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Information Seeker
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Collaborator
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Introspective
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CrossFitter
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Amateur Chef
Who is Lauren?
Phillip Barnhard
Producer
Imagineer
As a digital storyteller, I've helped companies and people craft their story into a creative piece audiences genuinely want to engage with and experience. It started with the written word, transitioning those skills over to video production and now I'm hard at work mastering the web with Lifeblue. No matter the medium, the world is but a canvas to our imagination. We've got a lot of colors at Lifeblue, and I intend to use them all.
Skills
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Digital Storyteller
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Content Detective
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Strategy Executioner
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RV Enthusiast
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Sandwich Architect
Who is Phillip?
Nicole Oakes
Front End Development
Code Monkey
Skills
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Responsive Wizard
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CSS Animator
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Planner of Parties
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Knowledge Pursuer
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Killer Chili Maker
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Will Accept Any Footrace Challenge
Who is Nicole?
J.D. Busch
Producer
Conceptualizer
When I was 12, in the midst of being influenced by video games The Legend of Zelda: Link to the Past and Earthbound, my family got our first computer. I was also becoming a huge sports fan, and spent an inordinate amount of time creating pixel art versions of the team logos and players I liked using my first design software - Microsoft Paint. It wasn't until halfway through college, an abandoned computer science degree, and a degree in journalism did I create my first profit-generating website "just for fun". It was then that I realized I could make this a job.
Since those days, I've worked as a print and packaging designer well-versed in press checks, papers, pantone swatches and overprint ink techniques, an environmental graphic designer with hands in sculptural signage, murals, and hundreds of architectural finishes, and digital design in the worlds of apps, the web and kiosks. I embrace the T-shaped nature of Lifeblue by doing whatever I can to help, including working with a super talented team of developers and designers to make our best work possible.
Skills
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Wielding Vectors
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Strategy Deep Dives
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Seeing the Big Picture
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Child Wrangling
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Tongue Clicking
Who is J.D.?
Zaq Dayton
Art Direction
Sir Golden Ratio
My name is Zaq, with a "Q." I graduated from UT Arlington with two degrees: Communication Technology and International Studies in Russian. Over the past few years I've gained experience working in UI, UX, and front-end development.
I've survived both hot Texan summers and cold Russian winters. I also enjoy the usual stuff, such as video games, board games, improv and Ukrainian folk dancing.
Skills
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UI/UX Design
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Illustration Enthusiast
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Creative Cloud Creative
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Top 500 Overwatch Main Tank
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Ukrainian Folk Dancer
Who is Zaq?
Derek Odell
Product Development
Codebase Wrangler
Originally from the land down under: a place beneath Canada called Washington. I grew up on a steady diet of ice hockey, video games, and model cars. In high school, my interests switched from architecture to computer animation to computer programming.
I was blessed enough to work at Cyan Worlds for nearly a decade, building games on PC and iOS like the incredibly popular Myst. I moved my young family to north Texas in 2011 for a fresh start at Lifeblue coding for the web in PHP. In the years since then I've grown professionally in ways that little kid playing Chrono Trigger in his parent's basement could never have imagined.
Skills
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Wears all the hats
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Immune to deadlines
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Solves problems by proximity
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Rulebook orator
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Race track enthusiast
Who is Derek?
Kelly March
Operations
The Guardian
I am originally from Chicago -- who would have thought moving to Texas would be one of the best things I could have done. I got hired by a great company, Lifeblue, and I can honestly say I enjoy going to work everyday! I have met some wonderful people at Lifeblue and I love how many fun events we have. If I am not in the office, I am at home busy taking care of my 2 boys and 2 rescue dogs. My family and I love to travel, spend time at the pool and attend baseball games. Since we are new to Texas, there is always something new to see or explore and we are enjoying every minute of it.
Skills
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Organization Hub
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A People Person
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Scrapbooker
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Chef
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Traveler
Brian Pierce
Front End Development
Purveyor of Awesome
I'm a husband, father and all-around fun dude. I've tried a lot of things to quench the adrenaline bug, but Scuba at Shark's Cove in Oahu has currently taken the top spot on most awesome things I've done.
Being a developer is awesome because it allows me to build things. It's a very 'techie' way to be hands on within the web's DIY movement.
Skills
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Creator
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Adrenaline Junkie
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Full of Heart
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Off-Road Dirt Bike Enthusiast
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YouTuber
Laura Wynn
Client Success
Swiss Army Knife
I got into IT administration and management at the inception of Information Systems after a center-ring bout with my parents -- I didn't want to major in what I considered a "girlie degree" of fashion merchandising. I grew up a "tom boy" -- working on cars, taking stuff apart and putting it back together, because I wanted to see how it worked. I have been coding, administering, hacking, and transforming for quite some time. My interests will always be in the trenches of coding and administration. I believe that maintaining my technical background will keep my skillset up-to-date with the latest in technologies.
My favorite thing about Lifeblue is our unspoken philosophy of "no (wo)man left behind." Everyone pitches in to help with a smile and compassion for the who needs support.
Skills
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AWS
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Linux/Unix Administration
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Documentation Queen
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Surfing
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Auto Mechanic
Who is Laura?
Kenny McNett
Producer
Brainstorm Trooper
I grew up full nerd. My soundtrack was a symphony of 1200 baud modems and floppy disk drives. But in college, discovered the artist inside of me and immediately launched a career in advertising in Los Angeles. Soon, my tech and art background coalesced into starting my own web design agency. Nine years later, with a wife, three kids, and a master's degree in business, we moved to Texas and bumped into Lifeblue.
Leaving behind my own agency was a difficult decision, but the quality of work coming out of Lifeblue and the familial professionalism in the office was enough to sweet talk me into joining up. Here, I have near carte blanche to do what I love: build, improve, optimize, learn, and laugh. And I can still wear shorts and sandals to work!
Skills
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Online Strategy
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Spreadsheet Whispering
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Brainstorming
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Industrial Strength Punning
Who is Kenny?
Russel Dubree
Operations
The Backboard
From history major, to Air Force Officer, to web design business owner, my path has been an interesting one. From a young age, I've always been fascinated with the idea of building a business, and as I got further into it, found that I enjoy all of the behind the scenes work that goes on to make a company successful. One of my favorite things about Lifeblue is watching new employees come on board. Because of the entrepreneurial nature of our culture, so many will take a process, method or product that existed before and make it better for all. The bar for quality here is never-ending.
Skills
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Efficiency Guru
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Growth Maker
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Coach
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Chef
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World's Best Warmup Shooter
Who is Russel?
Liz Farmer
Content
The Pound
Xanadu is one of the worst movies ever made. It’s also my favorite.
As a kid, my dad introduced me to the dizzying ‘80s film, which features Olivia Newton-John roller skating around Gene Kelly to the sounds of Electric Light Orchestra. It’s weird, it’s campy and it honestly doesn’t make any sense.
That’s why I love it. I’ve always been drawn to the unexpected, which is why I got into journalism. From covering the chaos of the Texas legislature to reporting the region’s top breaking news stories at The Dallas Morning News, I’ve had the privilege of learning for a living and informing the public through my writing.
Pivoting to PR and marketing recently has let me use those skills to help organizations tell their stories in innovative ways. It’s all about homing in on what makes them different. Essentially, what’s their Xanadu?
Skills
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Innovative Communicator
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Inquisitive Questioner
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Constant Collaborator
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Podcast Enthusiast
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Cheese Fiend
Who is Liz?
Joe Tauscher
Operations
The Wayfinder
Skills
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Situational Awareness
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Amateur-Motivational Speaker
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Solutionist
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Blessed Family Man
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Golfer
Who is Joe?
Travis Self
Front End Development
The Hybrid
Every aspect of the web design process has been a passion of mine since the days of Geocities, and at Lifeblue I get to play in that sandbox every day as we help save the world from bad design. I strive to create thoughtful, accessible websites through clean, modular, and semantic front-end code. From napkin sketch to writing the final line of code before pushing that shiny red "Launch" button, I love being a part of every step that goes into creating an amazing web experience for the end user.
Skills
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Semantics Enthusiast
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CSS Craftsman
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A11Y Advocate
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Podcaster
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Aeropresser
Who is Travis?
Phillip Blackmon
CEO
The Dreamcatcher
Phillip has worked as an in-house web developer and Internet marketing expert for several firms, subsequently working on multiple projects with a number of Fortune 500 companies. In addition to becoming a multi-talented developer, Phillip has also become adept in interactive design and usability/user experience. As principal founder of Lifeblue, Phillip currently occupies his time with serving as the “Dreamcatcher” by fostering new client relationships and remaining an integral part of the campaign strategies and execution for Lifeblue clients.
Skills
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Strategic Planning
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Horizon Watching
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Walking the Walk
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Lobster Lover
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Avid Shopper
Bryan Schmidt
Art Direction
The Navigator
As a wee lad from the west coast my imagination was channeled into constant doodling. My passion for illustration grew with me into adulthood, followed me to Texas (yeehaw!), branched off and evolved into a love for all the things design-related. When I'm not working I enjoy spending time with my wife and kids, indoors or out. I love to create things, whether it's drawing, playing with Legos, carpentry, or doing crafts with the kids. I love that Lifeblue allows me to be creative and collaborate with so many other creative people, in a culture that most places can't hold a candle to. I'm pretty even keel for the most part, but I can get pretty weird with those I'm closest to.
Skills
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Creative Thinker
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Brand Builder
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Lego Aficionado
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Experienced Googler
Who is Bryan?
Tyler Walker
Front End Development
The API
Started from a farm now I'm here. My grandfather had me in his lap on a computer when I was 3 years old. Computers were always a part of my life, but it wasn't until college I discovered this amazing thing called Web Development. It consumed me, led me down a path of long nights and perusing Stackoverflow, and eventually scored me a job at the best company around, Lifeblue! I've had the opportunity to experience a lot of things, but not many can stand next to this place. That said, I'm just a simple has-been collegiate baseball player out here grinding.
Skills
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Well-Versed Console Logger
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JS Performance Explorer
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Purveyor of Javascript
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2-Time Winner of the Oregon Trail
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Semi-pro Fisherman
Who is Tyler?
Jason Cohen
Business Development
The Optimist Warrior
I was always around sports growing up, as my father was a well-known sports publicist. Following somewhat in his footsteps, I went to the best sports management program in the country at UMass Amherst. My first entry-level job was with ESPN in New York, in their advertising department. I eventually moved on to start my sales career right here in Dallas with Frisco Roughriders. I moved on to management with the Staten Island Yankees, NBA's Indiana Pacers, Washington Nationals, and the Texas Rangers. I've spent nearly 20 years with 6 professional teams in sales including MLB, NBA, and minor league baseball.
Personally, I love traveling, especially to the Caribbean (I've been to 5 islands), as well as playing sports with my kids (especially baseball). I enjoy playing Madden Football on Xbox, and spending time with family and on my own personal fitness. Professionally, I love helping companies solve their business challenges and figuring out how to best to drive revenue.
My favorite thing about Lifeblue is the incredible level of collaboration and positivity/can-do attitude that exists here.
Skills
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Master of "Butts in Seats"
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Listener
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NFL fan
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People connector
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Lover of the Caribbean
Who is Jason?
Lindsay Forrister
Front End Development
The Collector
After studying Creative Advertising, Music, and Graphic Design at Southern Methodist University, I spent time as an Art Director at a magazine company. I soon became interested in translating design into the digital world, so I headed back to SMU to learn to code. My background in design and my new found love for development has given me a true passion for creating awesome user interfaces and experiences - and I'm thrilled to be able to do so along such a gifted and encouraging team here at Lifeblue!
Skills
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Big Picture Visionary
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CSS Explorer
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Certified Cat Lady
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Savvy Soprano
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UI Enthusiast
Who is Lindsay?
Scott Foster
Back End Development
The Entrepreneur
Skills
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Always Learning
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Apple Fanboy
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"This is Fine" Meme supporter
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Street Fighter V Lifeblue Champion
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Video Game Enthusiast