DALLAS, DECEMBER 6, 2011 –Today digital agency Lifeblue is pleased to announce its collaboration with Adam’s Golf to launch the brand’s first ever online customized fitting application.
The HITfit Fitting Application was built to assist avid golfers and golf professionals during the fitting process. The application creates a customized and interactive experience for individual club fittings and calculates a recommendation for a specific club set based on up to 16 inputs from carry distance to ball speed. It can be used in a mobile, tablet or PC environment and was developed with the latest and greatest HTML5 technology to make its function and usability an amazing hi-touch digital experience.
Chip Brewer, President and CEO of Adams Golf, emphasized that “Lifeblue consistently delivers engagement platforms for us and demonstrates a clear understanding and passion for our brand values, product lines and most importantly, our consumer’s needs. We are thrilled to embark upon a collaborative relationship with Lifeblue and believe this application will continue to boost our technology edge in the golfing community.”
Lifeblue’s co-founder Phillip Blackmon, said, “As an interactive agency, it’s exciting to work with the team at Adam’s Golf. They are clearly leading the market in thought leadership and online engagement for their consumer. We look forward to growing this relationship and continuing to develop new and exciting ways for their brand to engage online.”
About Adams Golf
Adams Golf (Nasdaq: ADGF), the producer of the #1 Hybrid on Tour, is driven to produce innovative products to allow golfers of all skill levels enjoy the game of golf. Adams Golf produces and sells golf equipment under the Adams Golf, Tight Lies and Yes! Putters brands. For more information, please visitwww.adamsgolf.com or shop.adamsitFIT golf.com.
Lifeblue is an award winning, interactive agency specializing in strategy, creative, and development of online experiences. We balance innovation and experience to strengthen connections between brands and consumers in the digital landscape. Committed to design thinking at every stage in our process, we are an innovative force for our clients and create online platforms that transform digital engagement.
We don’t just build websites. We inspire our clients. We believe in the power of amazing design.