News: Lifeblue Receives Communicator Award of Excellence | Lifeblue Dallas, TX

Adams Golf - Lifeblue

DALLAS, MAY 17, 2012 – Lifeblue was awarded today with the Communicator Award of Excellence for their work on the Adams Golf HITfit Fitting Application, the brand’s first ever online customized fitting application. The application was built to assist avid golfers and golf professionals during the fitting process. The application creates a customized and interactive experience for individual club fittings and calculates a recommendation for a specific club set based on up to 16 inputs from carry distance to ball speed. It can be used in a mobile, tablet or PC environment and was developed with the latest and greatest HTML5 technology to make its function and usability an amazing hi-touch digital experience.

Phillip Blackmon, Co-founder of Lifeblue reflects on the effort, “Rather than employing a difficult-to-understand form to capture and display the complex data, we thought about how we could make the experience fun and interesting for the audience.”

About Lifeblue

Lifeblue is an award winning, interactive agency specializing in strategy, creative, and development of online experiences. We balance innovation and experience to strengthen connections between brands and consumers in the digital landscape. Committed to design thinking at every stage in our process, we are an innovative force for our clients and create online platforms that transform digital engagement.

We don’t just build websites. We inspire our clients. We believe in the power of amazing design.

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