Adams Golf Beta Launches hitFIT Fitting Application - Lifeblue, Dallas, TX

Adams Golf recently launched their new hitFIT Fitting Application to assist avid golfers and golf professionals during the fitting process. The application creates a customized and interactive experience for individual club fittings and calculates a recommendation for a specific club set based on up to 16 inputs from carry distance to ball speed. It can be used in a mobile, tablet or PC environment and was developed with the latest and greatest HTML5 technology to make its function and usability an amazingly interactive experience. We got to see the application in production as part of Adams beta launch event. All golfers were offered a custom fitting using the new application during the evening activities at the PGA Superstore. It was put to its first stress test and passed with flying colors. We are so proud to have gotten the opportunity to work with Adams on this effort. We look forward to the public launch in December 2011.