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Sometimes a milestone worth remembering can come and go like the wind. Being ambitious and forward minded, it is easy for all of us to look to the future as to what is next and forget what great things we accomplished just moments ago. As we approach Lifeblue's Quinquennial Anniversary I just wanted to share some some pivotal milestones for the LB. For many, it is impossible to know how far we have come in such a relatively short amount of time, however I doubt even for myself I ever imagined a day where I could have said in the last week we launched a 10,000+ page major university site (that description doesn't even begin to encompass the magnitude of the endeavor), nearly revolutionized our own site, and completed a photo/video shoot for our own marketing efforts. A big week for Lifeblue is certainly an understatement.

There was a time not too long ago where it seemed the LB was just like every other small "web company" out there, now it is clearly evident that we are not. We are creating our own little place in the world, maybe just a small blip in the scheme of the entire universe but like all great things, it just takes a spark. As is the path of growth we will continue to make mistakes as an organization and as individuals, but if we continue to strive towards this common goal of something better and embrace the humility of learning from those mistakes, then we will achieve something we can't yet describe, taste, or feel...yet we know its out there. There is something to "Saving the World from Bad Design" that we will achieve in more ways than one, ways still yet to be determined. In the end, our team, our clients, and everyone else that crosses the path of Lifeblue will be better off because of our collective efforts.

We didn't haphazardly end up where we are today and I can only imagine what is out in the world for us to accomplish tomorrow. The milestones accomplished in the last week are just a culmination of the many endeavors achieved in the last 5 years. Our past gives us the experience to know what roads to embark upon and which roads not to. Our individual experiences become the secret sauce that allows us to help organizations navigate uncharted waters of their own, on a daily basis.

In a nutshell, we wouldn't be where we are today via any other path.

A heartfelt thank you to everyone that has been a part of Lifeblue both past and present, client or team, vendors, and more. 5 years down, and sincere gratitude, humility and appreciation for every year to come.

Russel"The Backboard"