There are lots of ways to make sure your website is successful. One of the most significant ways to ensure this starts with the forms. Generating interest from web consumers in products and services is no easy task. Good web marketing is as much an art as it is a science, and takes a lot of work. The worst thing to do is ruin all that effort with irritating forms. The rules below are some of the best ways to effectively get positive results from your site.

  1. Only ask for the information you absolutely need for the task at hand. People care about their privacy and you should to. Facebook, MySpace and YouTube ask for next to nothing to set up an account and considering they practically own the internet we should all take note.
  2. If you have to ask for a lot of information, break up the form into logical, organized, and manageable chunks. People will be more willing to fill out a form if it looks short and sweet.
  3. Never assume your users know what you are asking for. Most web users are fairly smart, but nobody is a mind reader. Provide clear, concise instructions each step of the way.
  4. Make sure previously entered information is there if the user needs to revisit the form. Of the things that will cause a user to leave a site, a long, daunting, unfriendly form is nothing shy of an invite to leave. There are exceptions to this rule, most notably when financial information is involved, so just make sure to use common sense.
So here are some words to live by when designing web forms. If the form allows the user to quickly and easily connect with the products you offer and they are interested in, everybody wins.