You heard it first here, lifeBLUE investigative reporters have uncovered the facts, fiction, and scandals behind the widely known "Cyber Monday." Ok, I admit that is a bit dramatic, lifeBLUE doesn't really have any investigative reporters. However their are definitely some interesting facts surrounding this special day.
Cyber Monday begins...The term was coined in 2005 by shop.org basing their assessment that this was the largest online shopping day of the year by stating that their research showed 77% of online retailers reported a significant increase in sales on the Monday after Thanksgiving in 2004. You could scour the Internet for thousands of inflated references about the biggest shopping day. Cyber Monday has been widely criticized as a marketing gimmick designed to feed off of Black Friday. I can't complain, it works so why not jump on the band wagon and promote your website to get a few extra sales? In the end, it benefits both consumers and retailers to take advantage of the discounts offered. More grounded statistics show that the largest online shopping days are actually somewhere between the 5th and 15th of December with the actual number one day being December 12th. This makes more sense because there is no way I am ever going to have any money to spend on Cyber Monday when my significant other has blown my next three months of pay on the Friday before. I don't know about you but I'm just coming out of my tryptophan stupor on Monday and the only thing I am doing online is crying about the red numbers on my checking account balance.
The bottom line...1. As stated before critics want to dog on Cyber Marketing as a marketing gimmick, so is Black Friday, but its just had more years to solidify its presence. In the end, it doesn't hurt anyone and if anything actually benefits the consumers (that can afford some more shopping) and retailers alike. So what if its not the biggest shopping day of the year, no one is going to be able to coin the term or planning a marketing campaign for "Black Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, Sunday depending on if its a leap year December 12th".2. Retail purchasing, both online and offline, is through the roof in the month of December, go figure.3. Just my 2 cents for something that might be a better conglomerated marketing gimmick for major online retailers is to solidify the day that packages can be guaranteed by the 24th. That might be a bigger job to accomplish than my paycheck, but if this was a widely known fact and shared by all retailers I bet it could give "Cyber Monday" a run for its money.