The subject of today's blog is business names and nomenclature.

We might as well start with ourselves: lifeBLUE Media. Did we pick it because it sounds cool? Well, partly, but also because it has meaning to us, it is marketable and it exemplifies what we do. To its founders, lifeBLUE is about being a leader and setting the standards in the industry. We seek to help shape our client's visions from daydreams and paper into reality.

So, what are we getting at?

We often hear people remark that a large part of picking their business name is determined by their ability to purchase a website domain. That alone can be a tricky business in this age of domain squatting, like the Sooners in the Oklahoma land rush. If you limit one of the most crucial aspects of your business because of available domain names, you're probably starting off on the wrong foot.

Your business name should personify some or all of the following: Your particular industry, your business model or your ideals and beliefs. If all else fails, shoot for something that's simply catchy and marketable. Pick the business name first, and then worry about nailing down a domain name. Luckily, there are plenty of books and websites out there offering expert advice on the intricacies of picking a business name. But, at the same time, let's not overthink it.

In the end, find something that feels right. It's your business. At some point, we're sure someone wondered about the viability of the name "Walmart." The bottom line is, the staff at lifeBLUE is always willing to give its input based on our significant experience in the web industry, especially when you're building a new business from the ground up.