We just covered the importance of having a good SEO-infused Page Title for all of your website pages. But let's also take a moment and focus on the importance of having a good URL structure to go along with those page titles.
What do we mean when we say, "URL stucture?" Well, simply put, it is the way that the pages of your site are organized and labeled to show up in the address bar of Internet browsers. It is also a key piece of the puzzle that search engines use to crawl and subsquently rank your website.
From the moment you set out to develop a website, you have to think about its structure, from the home page to the products/services pages and down. At lifeBLUE, we always sit down and "map out" each page a website will contain, how those pages are related to one another and what paths both users and the search engines will find desirable. The key is to have a clearly labeled and keyword-rich site architecture that directs everyone along a logical line of progression through the website.
What does that mean for how you should structure your URLs? First, the home page should be labeled "index.htm," "index.html" or "index.php." Sitting on your home page, your address bar should not show anything beyond "www.mypage.com." From there, it's important to label your main pages and directories as succinctly and as keyword-richly as possible. If you have an "About Us" page and a blog, like most do, label those "about_us.html" and "blog.html." Or, you can make the blog into its own folder and it will show up as "/blog."
From there, be sure to group as many things as you can into related folders. If you have a large directory of hats you are selling, the best way to structure that, with SEO in mind, is like this: "www.myhatsite.com/hats/hat1.html" and "www.myhatsite.com/hats/hat2.html."
Remember: Keep it concise, use keywords and group items into folders. Make your pages logical and navigable for both people and search engines. That will put you one step closer to top rankings.