As we approach the much-anticipated countdown, the exchanges of good cheer at midnight and the traditional caroling of 'Auld Lang Syne' to make the transformation complete, we wake up the next day expecting change to accompany the calendar's new date. The number of gym memberships will skyrocket as cigarette sales slump, but we...
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In a world of ever-increasing competition, branding has become critical for any company to prove successful. The idea of branding transcends simple elements like logos, colors or taglines; instead, it represents a compilation of the attitudes and feelings that consumers attach to your company and its products or services. While a company can control...
DALLAS, DECEMBER 6, 2011 –Today digital agency Lifeblue is pleased to announce its collaboration with Adam’s Golf to launch the brand’s first ever online customized fitting application.
The HITfit Fitting Application was built to assist avid golfers and golf professionals during the fitting process. The application creates a customized and interactive experience for individual club...
About a week into November, Internet giant Google added a feature to it's recently developed Google Plus social network'Google Plus Business Pages'that it projects to be one of the most valuable online marketing tools for companies yet. David Amerland described it in his article on Technorati.com as having the intention of allowing 'businesses and...
By now almost everyone has felt the effects of the economic downturn that has taken place over recent years. In the wake of a global recession, numbers have been crunched, companies have become leaner and many independent business owners have been forced to close their doors. This last point is especially unfortunate considering that...
Five years ago Lifeblue was the dream of two entrepreneurs that shared a vision and a goal of "Saving The World From Bad Design". Today, as we mark our five year anniversary of incorporation, we are still growing, learning and evolving our approach to meet the needs of our clients in an ever-changing interactive...
Today I was inspired by a recent article on Forbes online…called 'Are You Making the Right Connections?". It got me thinking about how we strategize internally at LB and some of the things we discuss on a regular basis about ensuring we remain creative and inspired so that we deliver amazing experiences for our...
As competitors multiply and communication channels continue to be oversaturated with message clutter, the need for effective branding has become more important than ever and will only become increasingly critical in the future. Your company isn't like every other. It's unique and special, and your consumers should be aware of this. As stated by...