Back to the Future

Mom & Popcorn

The client needed an online presence that captures the heart of their brand and mirrored their in-store experience.

How do you bring small town America to the national marketplace?

Bringing a brick & mortar experience online.

Capturing the essence of the Mom & Popcorn store experience meant bringing mid 20th century nostalgia to the 21st century web. We created an online experience that felt like you are walking into the 1950’s.

It’s just selling popcorn right???

Part of the experience of Mom & Popcorn store is the ability to make custom gift baskets combining popcorn and novelty candy that you can only find in a store like this. We extended Magento to allow for product customization making it fun to send more than just a popcorn tin.

Checking out can be fun.

We created a unique way to transform the status quo “add to cart” function, into something intuitive and memorable. This was one of the many ways to engage customers and allow them to buy their own little piece of the 1950s.

Results

Within the first year after launch annual sales increased over 300%
Facebook users increased 1700%
The site was featured on 20+ sites, recognizing it for design and its unique e-commerce experience.