Be Smart About Your Heart
Heart IQ — UT Southwestern
Creating one of the first true integrated campaigns in the institution’s history.
Experience for Yourself
How do you engage the world to not only understand their risk factors for heart disease but also take action?
By making learning fun…
We capitalized on the concept of “learn by play” and created an engaging interactive experience that would not only get the message across in a meaningful way, but also inspire people to care.
Then we started a conversation…
Well-known reality is that when people learn something new, it is instinct for one to share the information. Heart disease accounts for 1 in every 3 deaths, so the message mattered. We leveraged the social graph to extend the message to everyone’s family and loved-ones through a Facebook application.
Divide to multiply…
In order to reach the widest audience possible we engaged in a full multi-channel marketing initiative that included TV, Radio, SEM, Social and Web Ads, and Billboards. The result… the campaign reached and engaged millions.
It’s all about education
- 9725% increase in the average daily reach on Facebook.
- New patient appointments increased 568% year over year.
- At least one life was saved, and that’s priceless.
