Selecting Clubs Made Cool

Adams HITfit

Lifeblue and Adams Golf came together to create the brand’s first ever online customized fitting application.

Experience for Yourself

How do you transition the fitting of clubs from PGA professionals to a prosumer market?

Make selecting a golf club almost as fun as a game.

Developed with the latest and greatest HTML5 technology to make its function function and usability an amazing hi-touch digital experience.

Directly integrate into every PGA Superstore.

The app is accessible from the fitting dock stations in all PGA Superstores, which allows for a better-calculated fitting recommendation.

Provide a mobile access for use in the field.

Avid golfers and golf professionals get a customized fitting experience directly on the course utilizing real-time / real-use data.

Leverage technology to make complicated calculations easy.

Calculate a hybrid set or club recommendation from a few swings with a 6 iron and up to 16 inputs from carry distance to ball speed.

Allow turn-key product updates.

Products can be introduced as well as phased out as needed without major code changes.

Results

  • Over 6,000 fittings completed since launch
  • Over 100 golf pro-shops, courses, trainers and fitters using the application

Fitting is the future of the golf industry and HITfit will be the leading tool for fitting hybrids into iron sets.

Chip Brewer, President and CEO of Adams Golf