lifeBLUE Blog

Our team shares their experience and insight on topics such as design, technology and the wonderful world wide web.
This blog gives our staff a chance to express their opinions and points of view while providing our clients with a sense of who the people behind lifeBLUE really are. Please enjoy reading and we always appreciate feedback and comments.
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August 4th, 2011

Code to Joy: Why HTML5 Makes Developers Happy

 
HTML5, the ambitious successor to HTML4.01/XHTML 1.0, was created with the intentions of improving the way the code is used by developers and understood by computers. New technology dawned new challenges for the code, and this latest version has been designed to deal with added applications while also attempting to further perfect the manner in […]

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August 4th, 2011 in Uncategorized, Nerd Matrix, Web Development, Interactive Media, HTML5 | Comments (0)
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July 28th, 2011

Client Compliant

 
“The customer comes first.”
Business 101, right? So why is it that some web designers and marketers often forget that clients’ needs and desires are just as important to consider as those of the audience the content is serving?
Matt Donovan explored this topic in his presentation “Defending Creative Design” at this year’s Big (D)esign Conference […]

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July 28th, 2011 in Web Design, Content Development, Company News, Marketing, Web Development, Web Business Basics 101, Project Management, content strategy, Interactive Media | Comments (0)
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July 21st, 2011

Everybody’s Networking for the Weekend

 
My name is Savannah Harper, and I play the role of Marketing Intern here at LifeBlue. Upon joining the LB team six weeks ago, I started what I consider to be my first “real” job. At that moment, I was no longer just a student being prepped and trained for the conceptual real world, nor […]

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July 21st, 2011 in Uncategorized, Company News, Fun, Marketing | Comments (0)
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July 18th, 2011

Saving the World From Bad Design:

 
Recently we came across a documentary being developed and showcased on www.kickstarter.com called “Design & Thinking” and it poses several questions to the Design Thinking approach and the incredible value that design plays in everything we do.
Shyam Patel, our LB Creatologist spoke last week at Ignite Dallas during the Big Design Conference on his approach […]

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July 18th, 2011 in Uncategorized, SEO, Web Design, Content Development, Company News, Nerd Matrix, Marketing, Web Development, Web Business Basics 101, Magento, sco, content strategy, Interactive Media | Comments (0)
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July 14th, 2011

Facebook: I have been cheating on you.

Dear Facebook, I have been cheating on you. It was completely unintentional and I can explain everything…sort of.
This week I finally got my invite to Google+.  I had been waiting, wanting to dive in and better understand this shiny new toy that everyone is talking about. This week I got a chance to satisfy my […]

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July 14th, 2011 in Uncategorized, SEO, Web Design, Content Development, Marketing, Web Business Basics 101, sco, content strategy, Interactive Media | Comments (0)
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July 7th, 2011

Designing Defensively

 
“Nothing ruins a great website… like people using it.”
This remark was made by SmashingMagazine.com writer Ian Lurie in his recent article featured on the site, Getting Started With Defensive Web Design— a piece in which Lurie explores how the shortcomings of a website’s usability can pose problems that can’t be saved by even the […]

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July 7th, 2011 in Uncategorized, SEO, Web Design, Content Development, Marketing, Web Development, Web Business Basics 101, sco, content strategy, Interactive Media | Comments (1)
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June 30th, 2011

The New Normal: When is Traditional Media the New Media?

 
A friend and I were talking about digital media the other day and he asked me a question: When do new media and digital marketing become a part of traditional media and evolve to the new “normal”? I didn’t have an answer. I would like to say in many ways we are actually there…but as […]

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June 30th, 2011 in Web Design, Marketing, Web Development, Web Business Basics 101, sco, Interactive Media | Comments (0)
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June 23rd, 2011

Designers vs. Developers: Are we that different?

 
What do designers know that developers don’t? It is often said that development is the least glamorous job at any organization. Many times designers are looked at as magical music-makers. Why are they perceived that way when we bring their designs to life? It feels more like they put the frosting on the delicious cakes […]

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June 23rd, 2011 in Uncategorized, Web Design, Content Development, Marketing, Web Development, Web Business Basics 101, content strategy | Comments (0)