lifeBLUE Blog

 
“Nothing ruins a great website… like people using it.”
This remark was made by SmashingMagazine.com writer Ian Lurie in his recent article featured on the site, Getting Started With Defensive Web Design— a piece in which Lurie explores how the shortcomings of a website’s usability can pose problems that can’t be saved by even the […]

 
A friend and I were talking about digital media the other day and he asked me a question: When do new media and digital marketing become a part of traditional media and evolve to the new “normal”? I didn’t have an answer. I would like to say in many ways we are actually there…but as […]

 
What do designers know that developers don’t? It is often said that development is the least glamorous job at any organization. Many times designers are looked at as magical music-makers. Why are they perceived that way when we bring their designs to life? It feels more like they put the frosting on the delicious cakes […]

Over the last couple of years, it’s been said many times, many ways by many different people: interactive is the future of marketing and advertising operations.        
This generally held opinion is well on its way to becoming fact as AdWeek.com reported Wednesday that thanks to the ever-increasing presence of smartphones in society, mobile display advertising […]

I admit I stole the photo from a great blog written by Tenessa Gemelke with Brain Traffic entitled “When Words Fail”. To me it provided relevant context for the importance of planning effective content strategy because it has the potential to change the entire spirit of communication. Content isn’t just words and information, it is […]

The fear of scope creep, project slippage and 11th hour requirement changes has kept many a soul up at night.  These announcements usually bring on an array of issues, chief among them monetary implications for both the project manager and the client.  All resulting in a crazy frenzy for that last-minute, must-have feature.  But what […]

We are looking for good people to join our team.  We are building a talented and creative team here at LifeBlue and we are looking for amazing people to work with us. We recently brainstormed why we like to work at the LB. We decided to have some fun with it and held a Campfire […]

 Marketing and customers are two words that have been around for years. Transactions have been a part of cultural norms most likely as far back as the caveman days. I’m not sure where or when the actual word “marketing” became widely known, but certainly the concept is not new. How we market however, has evolved […]