lifeBLUE Blog

I recently read a great blog post by Tony Foggett on The DRUM about the value of understanding your audience and the importance of mobile as part of your marketing strategy. He walks through several important elements, including the need to look at the user experience differently when designing for mobile vs. PC. User patterns […]

Books have existed for ages with the ability to teach trades, stimulate thought, influence behavior and provide an escape from our reality. This week, we asked everyone here at Lifeblue about the books that have stuck with them most and have helped to perfect their practice by changing perspective and thought.
  Phillip and Savannah recommend […]

 
HTML5, the ambitious successor to HTML4.01/XHTML 1.0, was created with the intentions of improving the way the code is used by developers and understood by computers. New technology dawned new challenges for the code, and this latest version has been designed to deal with added applications while also attempting to further perfect the manner in […]

 
“The customer comes first.”
Business 101, right? So why is it that some web designers and marketers often forget that clients’ needs and desires are just as important to consider as those of the audience the content is serving?
Matt Donovan explored this topic in his presentation “Defending Creative Design” at this year’s Big (D)esign Conference […]

 
My name is Savannah Harper, and I play the role of Marketing Intern here at LifeBlue. Upon joining the LB team six weeks ago, I started what I consider to be my first “real” job. At that moment, I was no longer just a student being prepped and trained for the conceptual real world, nor […]

 
Recently we came across a documentary being developed and showcased on www.kickstarter.com called “Design & Thinking” and it poses several questions to the Design Thinking approach and the incredible value that design plays in everything we do.
Shyam Patel, our LB Creatologist spoke last week at Ignite Dallas during the Big Design Conference on his approach […]

Dear Facebook, I have been cheating on you. It was completely unintentional and I can explain everything…sort of.
This week I finally got my invite to Google+.  I had been waiting, wanting to dive in and better understand this shiny new toy that everyone is talking about. This week I got a chance to satisfy my […]