lifeBLUE Blog

Our team shares their experience and insight on topics such as design, technology and the wonderful world wide web.
This blog gives our staff a chance to express their opinions and points of view while providing our clients with a sense of who the people behind lifeBLUE really are. Please enjoy reading and we always appreciate feedback and comments.
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May 10th, 2010

Is your website outside the box, or sitting inside the box with the rest of your niche?

What’s in a niche? When I think of the term “niche” in the web industry, I immediately think, “Oh god, they’re all the same”.

I hear “medical”, I think corporate and boxey,
I hear “hotel”, I think text heavy, a decent looking banner image, and lots of forms,
I hear “night club” I think huge photos, […]

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May 10th, 2010 in Web Design | Comments (1)
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May 4th, 2010

Schema Busters - Part 1: Normalization

The importance of Database Relations Normalization and its effects on efficiency.
“Schema Busters” is a multipart technical overview of Database Design elements that you can implement when designing and accessing your database implementation.  In this first section we will discuss the importance of a concept titled Normalization which aims to eliminate a number of undesirable attributes […]

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May 4th, 2010 in Nerd Matrix | Comments (1)
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April 26th, 2010

Logos: Things We Can Learn From Paul Rand

In my more academic studies of graphic design, I have come across some writings about logo design that ring so incredibly true and useful that I thought it would be a public service of sorts for me to share them. Instead of trying to paraphrase or rewrite these nuggets of pure knowledge gold into my […]

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April 26th, 2010 in Web Design | Comments (0)
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April 15th, 2010

SCO … the new way to optimize

SEO has been a part of our world for many years now, same for SEM – both efforts solely geared for attracting traffic to your website from the search engines. One way through organically ranking for different keywords, the other by bidding for text advertisements that shows up for different keywords (most commonly known as […]

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April 15th, 2010 in SEO, Marketing | Comments (0)
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April 8th, 2010

The Benefits of Paying for the Team Concept

In my last blog I discussed the differences of various types of web companies that exist in today’s market. One key factor in the overall cost of a website is the utilization of the team environment versus individuals simply working on a project. Operating a team at an efficient level of production for a web […]

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April 8th, 2010 in Web Business Basics 101 | Comments (0)
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April 6th, 2010

4G and The Web World

Not to long from now 4G wireless coverage is going to change how the mobile device world works. No longer will high speed internet be relegated to a 100 yard radius around your home. It will extend out beyond your home, office, and internet cafe into every corner of whatever major city you live in.
Things are going […]

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April 6th, 2010 in Nerd Matrix, Web Business Basics 101 | Comments (0)
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April 6th, 2010

Production Team Face-Off

So I was intrigued by a recent blog I read where a company gave their team a set of questions, to see how varied the answers would be. You can take a team of designers, all having the same “job” and see how their perceptions differ, or take a team of all different positions and […]

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April 6th, 2010 in Fun | Comments (0)
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March 16th, 2010

A Little Bit About Graphic Design and the Creative Process: A Blog by Benjamin Tautfest

Hello World. My name is Ben. Simply stated, I am a Graphic Designer. I love, love, LOVE Graphic Design. It defines such a large part of who I am, and I just can’t imagine doing anything else with my life….except for being a trust fund baby. Kidding. Passion? I have it. Talent? Born with it (thanks to The Big Guy Above). Skill? Always […]

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March 16th, 2010 in Web Design | Comments (2)