lifeBLUE Blog

In a world of ever-increasing competition, branding has become critical for any company to prove successful. The idea of branding transcends simple elements like logos, colors or taglines; instead, it represents a compilation of the attitudes and feelings that consumers attach to your company and its products or services. While a company can control the […]

About a week into November, Internet giant Google added a feature to it’s recently developed Google Plus social network—Google Plus Business Pages—that it projects to be one of the most valuable online marketing tools for companies yet. David Amerland described it in his article on Technorati.com as having the intention of allowing “businesses and brands […]

By now almost everyone has felt the effects of the economic downturn that has taken place over recent years. In the wake of a global recession, numbers have been crunched, companies have become leaner and many independent business owners have been forced to close their doors. This last point is especially unfortunate considering that many […]

Today I was inspired by a recent article on Forbes online…called “Are You Making the Right Connections?”. It got me thinking about how we strategize internally at LB and some of the things we discuss on a regular basis about ensuring we remain creative and inspired so that we deliver amazing experiences for our clients. […]

As competitors multiply and communication channels continue to be oversaturated with message clutter, the need for effective branding has become more important than ever and will only become increasingly critical in the future. Your company isn’t like every other. It’s unique and special, and your consumers should be aware of this. As stated by David […]

This week, we asked everyone at LB to share the website they visit to learn, get motivated and be inspired. These included everything from sites that showcase innovative graphic design to those that provide top-notch news from the world of the web.
Check them out—you might just make some new bookmarks.
Behance

Creative professionals from across industries use […]