lifeBLUE Blog

Our team shares their experience and insight on topics such as design, technology and the wonderful world wide web.
This blog gives our staff a chance to express their opinions and points of view while providing our clients with a sense of who the people behind lifeBLUE really are. Please enjoy reading and we always appreciate feedback and comments.
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May 16th, 2012

An Experience Good

Shyam gives a thought provoking insight of the the goods and services economy. Using coffee as an analogy for our industry as it starts as a commodity and transitions through a basic good to become a service to ultimately become an “Experience Good” (aka Starbucks) where the value one retrieves is based […]

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May 16th, 2012 in Uncategorized | Comments (0)
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May 14th, 2012

This Week in Interactive - May 11, 2012

Apple is reportedly going to drop Google Maps in favor of launching their of 3D mapping service in iOS 6. Isn’t that just so incredibly exciting? (Please do not sense any sarcasm in my tone) Apple 3-D Mapping System
Derek, our very own Codebase Wrangler, brings Trials Evolution for Xbox 360 into the office […]

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May 14th, 2012 in Uncategorized, Web Design, Content Development, Marketing, Web Development, Web Business Basics 101, content strategy, Interactive Media | Comments (0)
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May 7th, 2012

The Power of Play!

The Benefits of Play in Online Marketing
What is play?
Play is defined as follows: “To engage in activity for enjoyment and recreation rather than a serious or practical purpose.” The concept of “Play” is a powerful marketing tool in both on and offline campaigns. We recognize it when we see it… an installation marketing piece inviting […]

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May 7th, 2012 in Uncategorized, Fun, Marketing, Interactive Media | Comments (0)
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May 6th, 2012

This Week in Interactive - May 6th, 2012

This week Facebook fittingly took its IPO road show virtual.
Rumors abound that Microsoft is set to release a $99 dollar Xbox which will be subsidized by two years of a $15 monthly service package.
Samsung announced the Galaxy S III to considerable buzz on Thursday, while RIM shares dropped to an 8-year low after demoing it’s […]

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May 6th, 2012 in Uncategorized | Comments (0)
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April 13th, 2012

This Week in Interactive - April 13th, 2012

The $1B Acquisition
I am pretty sure that Boobstagram was a close second choice for the Facebook $1b acquisition, but as we all know Instagram won out. If you can break away from the Boobstagram link (I know that will be difficult for some of you) check out the Instagram timeline info-graphic for further viewing pleasure. […]

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April 13th, 2012 in Uncategorized, Web Design, Fun, Web Development, Web Business Basics 101, Interactive Media | Comments (0)
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April 6th, 2012

This Week in Interactive - April 6th, 2012

This week we saw one of the web’s all time favorite holidays. Of course, April Fools Day, who said nerds don’t have a sense of humor. Like always, Google was busy for the holiday, giving us Real-World Sightings and the newest way to multitask. However my favorite was the 8-bit blast from […]

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April 6th, 2012 in Uncategorized, Web Design, Web Development, Interactive Media | Comments (0)
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April 4th, 2012

This Week in Interactive - April 4th, 2012

Office Gadgets
Don’t you just love office toys…until someone flies a remote control helicopter in your face $%$#$#$
Typography Tools
Often the biggest struggles for up and coming designers is typography. When content is King, how you display it is critical. Maybe typography is king????
Mobile Browsing vs Computer
Mobile might not ever be the only […]

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April 4th, 2012 in Uncategorized | Comments (0)
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March 26th, 2012

This Week in Interactive - March 26th, 2012

Steam Punk
Still waiting for the day and the right client to use steampunk as a the creative direction for a website
Digital Pennies for Analog Dollars
The decline of dead tree newspapers continues its march.
Mobile Website Design and Responsive Layouts
A great article on mobile development options. I feel the “off canvas” solutions is where the market […]

Continue Reading This Week in Interactive - March 26th, 2012
March 26th, 2012 in Uncategorized, Web Design, Web Development, Project Management, Interactive Media | Comments (0)