lifeBLUE Blog

Shyam gives a thought provoking insight of the the goods and services economy. Using coffee as an analogy for our industry as it starts as a commodity and transitions through a basic good to become a service to ultimately become an “Experience Good” (aka Starbucks) where the value one retrieves is based […]

Apple is reportedly going to drop Google Maps in favor of launching their of 3D mapping service in iOS 6. Isn’t that just so incredibly exciting? (Please do not sense any sarcasm in my tone) Apple 3-D Mapping System
Derek, our very own Codebase Wrangler, brings Trials Evolution for Xbox 360 into the office […]

The Benefits of Play in Online Marketing
What is play?
Play is defined as follows: “To engage in activity for enjoyment and recreation rather than a serious or practical purpose.” The concept of “Play” is a powerful marketing tool in both on and offline campaigns. We recognize it when we see it… an installation marketing piece inviting […]

This week Facebook fittingly took its IPO road show virtual.
Rumors abound that Microsoft is set to release a $99 dollar Xbox which will be subsidized by two years of a $15 monthly service package.
Samsung announced the Galaxy S III to considerable buzz on Thursday, while RIM shares dropped to an 8-year low after demoing it’s […]

The $1B Acquisition
I am pretty sure that Boobstagram was a close second choice for the Facebook $1b acquisition, but as we all know Instagram won out. If you can break away from the Boobstagram link (I know that will be difficult for some of you) check out the Instagram timeline info-graphic for further viewing pleasure. […]

This week we saw one of the web’s all time favorite holidays. Of course, April Fools Day, who said nerds don’t have a sense of humor. Like always, Google was busy for the holiday, giving us Real-World Sightings and the newest way to multitask. However my favorite was the 8-bit blast from […]

Office Gadgets
Don’t you just love office toys…until someone flies a remote control helicopter in your face $%$#$#$
Typography Tools
Often the biggest struggles for up and coming designers is typography. When content is King, how you display it is critical. Maybe typography is king????
Mobile Browsing vs Computer
Mobile might not ever be the only […]

Steam Punk
Still waiting for the day and the right client to use steampunk as a the creative direction for a website
Digital Pennies for Analog Dollars
The decline of dead tree newspapers continues its march.
Mobile Website Design and Responsive Layouts
A great article on mobile development options. I feel the “off canvas” solutions is where the market […]